I have explored lad culture at university in the UK and whether it has become more normalised in society. As well as challenging whether it is promoted through various activities such as drinking and sport. My research has come from interviews, online sources, books, such as Subculture: The Meaning of Style, and critical readings, for example, That’s What She Said by The University of Sussex. Topics such as power and class and their influences on lad culture have also been explored.